I am constantly being asked how the market is shaping up in 2025. I have found the late end of 2024 to date comparable to 2008.
Now as we reach the final quarter of 2025 it appears there are shoots of recovery, but it is not uniform.
Residential demand is improving, Commercial is rebalancing ESG and digital forces are reshaping leadership requirements.
If you're operating at C -Suite or Director level, this is a moment to re-enter reposition or push for strategic roles.
Below I outline where we see the jobs are, what they pay, and how best to approach.
Market Snapshot (August 2025)
While growth is modest, strategic hiring is back on the table. Especially for roles that drive value, control risk, or unlock future revenue.
- House prices: +2.4% YoY (Nationwide), recovering from 2024’s flatline.
- Commercial property: Bottoming out. Retail repositioning and office right-sizing continue.
- Land & planning: Reinvigorated by government housing targets and zoning reforms.
- Logistics: Solid demand from occupiers, cautious new development.
- PropTech & ESG: No longer optional. Digital twin tech, carbon tracking, and energy compliance now board-level issues.
- Regionally mobile executives win more mandates. Especially outside London
- Hybrid roles dominate. A big trend is that full in-office leadership is rare, but remote-only roles are nearly extinct. Three days in the office seems to be the sweet spot.
- ESG and tech aren’t side skills anymore. C-suite hires are expected to engage directly in net zero, data analytics, and compliance
Executive Roles in Demand by Function
1. Planning & Strategic Land
- Roles: Director of Planning, Strategic Land Director, Head of Policy
- Focus: NPPF changes, land promotion, brownfield regeneration, zoning reform
- Trend: Elevated importance as planning bottlenecks and housing targets converge
2. Development & Delivery
- Roles: Chief Development Officer, Regional Development Director, Head of Delivery
- In demand for: BTR, PRS, urban regeneration, student housing, mixed-use
- Core skills: Construction oversight, cost control, public-private JV management
3. Land Acquisition
- Roles: Group Land Director, Head of Strategic Land, Regional Land Lead
- Trend: Conditional deals, greenfield margins, early-stage promotion
- Key markets: Midlands, Yorkshire, North West, South West
4. Asset & Investment Management
- Roles: Chief Asset Officer, Director of Estates, Head of Portfolio Strategy
- What’s changing: Re-gearing leases, energy retrofits, repurposing commercial stock
5. PropTech & ESG Leadership
- Roles: CTO, Chief Sustainability Officer, Head of Data/Carbon Strategy
- Context: ESG compliance, MEES, smart building rollout, automation
Who is Recruiting ?
These firms are making direct C-suite and senior hires .
Housebuilders & Developers
- Barratt Developments – hiring Planning Directors, Regional Land Heads
- Persimmon Homes – active in Group/Divisional Land Director roles
- Berkeley Group – strengthening delivery leadership and ESG oversight
- Urban & Civic (Wellcome Trust) – expanding senior strategic land team
- Muse Developments – hiring Regional Development Leads for JV projects
Build-to-Rent & Residential Operators
- Moda Living – recruiting execs in operations, delivery, and sustainability
- Grainger PLC – hiring Asset Managers and ESG-focused Directors
- Placefirst – scaling delivery leadership in North and Midlands
Commercial & Mixed-Use Developers
- British Land – bringing asset repositioning and ESG strategy in-house
- Landsec – hiring for urban mixed-use regeneration roles
- Canary Wharf Group – building out senior leadership for resi-led phases.
Logistics & Industrial
- Tritax Big Box – hiring in portfolio strategy and development
- Prologis UK – internal growth in ESG, planning, and BTS project teams
Retail & Asset-Heavy Operators
- Hammerson – reshaping senior leadership to drive repurposing and asset value
- Capital & Regional – hiring direct for regional property ops and repositioning.
ESG, Tech, and Infrastructure-Led Real Estate
- SEGRO – strengthening in-house ESG and development directorates
- Get Living – hiring for digital asset management and placemaking leadership
- Legal & General Capital (LGC) – hiring across regeneration, clean energy, and affordable housing investment
Salary Benchmarks 2025
|
Role |
Base Salary (£) |
Bonus/Equity |
|
CEO (REIT/DevCo) |
£220k – £350k |
50–150% bonus + LTIP |
|
Chief Development Officer |
£160k – £250k |
30–100% bonus, equity |
|
Director of Planning |
£110k – £180k |
15–30% bonus |
|
Group Land Director |
£140k – £220k |
20–60% bonus |
|
CIO / Head of Investment |
£180k – £300k |
50–150% bonus, carry |
|
Head of Asset Management |
£140k – £230k |
30–70% bonus |
|
CTO / Head of PropTech |
£150k – £250k |
25–60% bonus + options |
|
Chief Sustainability Officer |
£130k – £200k |
15–40% bonus |
PE-backed businesses tend to offer higher performance-based comp. Publicly listed REITs focus on LTIPs. PropCo roles vary by sector and geography.
The Outlook for 2026–2029: Moderate, Selective, Growth.
|
Sector |
Market Trend |
C-suite Hiring Outlook |
|
Residential Dev |
Moderate growth, land pipeline rebuild |
High – planning, land, development heads needed |
|
Commercial Assets |
Portfolio churn, ESG upgrades |
Targeted – value creation + operational focus |
|
Logistics |
Stable, tenant-led demand |
Steady – dev & asset leads, ESG growing |
|
ESG / Tech |
Explosive need for compliance, data |
High – CSOs, CTOs, heads of digital |
|
Planning |
Politicised, reform-focused |
Relevance increasing – senior policy roles rising |
Recommendations for your C-Suite Job Search
- Target direct employers early – especially those in expansion or repositioning phases. Build up your pipeline of contacts well in advance.
- Update your pitch . Focus less on tasks and responsibilities and more on capital efficiency, sustainability, digitisation, and value creation
- Show crossover value. Increasingly we need to see this so planning + delivery, land + JV structuring, ESG + ops
- Treat hiring cycles like deal cycles . At senior level you need to treat your job search as a long cycle of pipeline, nurture, close. Building and nurturing your pipeline should be an ongoing part of your career plan.
- Don’t wait for roles to go public as often by then the shortlist is locked.
- Don’t ignore regions outside London it would seem that most growth is now suburban and regional
- Don’t underestimate the need to be ESG/digital fluent.