What are you selling?

November 13, 2011 at 8:22 PM

What you are selling?

At a senior level people are not really looking for a pay increase, a new job, a better model of car or any of the above, what they are really seeking is something different. Understanding and working your recruitment campaign around this is paramount. Are you recruiting a superstar(high performer) or a hero(turnaround specialist) Are you giving someone the chance to manage a team, to test themselves, to be recognised and rewarded appropriately, to have input into the decision making process?

Your recruitment process including job specification, advertising and interview procedures need to reflect this message consistently. Traditional skills-based job descriptions are counter-productive when trying to attract top people who are looking for growth or learning opportunities. Compensation then becomes the primary differentiator. By emphasizing the challenges and opportunities and what's in it for the candidate compensation becomes less important.

Summary

Be aware of your brand

Recruit a talented person don’t just fill a job description

Direct your approach to appeal specifically to the personality you are trying to attract